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Sub pretextul de a facilita livrarea de reclame personalizate, Google obişnuia să scaneze mesajele email primite sau trimise de utilizatorii Gmail în căutarea de cuvinte cheie care să identifice produse sau arii de interes ce ar putea fi monetizate prin reclame.
Scanarea mesajelor private din inbox-urile a peste un miliard de utilizatori, inclusiv cele ajunse în versiunea enterprise a serviciului Gmail, a atras, evident, critici aprinse la adresa companiei.
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